Who we are
Retail & More SA., a subsidiary of AVE S.A. was established in 2022. The company has been awarded the Master Franchise of Carrefour for both Greece and Bulgaria, with the aim of re-launching the Carrefour Brand in these Countries, through the operation and development of retail stores under the Carrefour brand, in addition to the promotion of Carrefour products in the market.
Carrefour’s success is based on its strong Retail know-how of Super Markets and the fast-moving consumer goods sector (FMCG). Our vision is to provide our customers with high-quality products and services, accessible through all the available distribution channels. The company gives great importance to its employees, recognizing their ability and contribution to the entire organization, and adopting a multicultural approach in its operation, with emphasis on diversity and social responsibility in all its activities.
Through its national presence and ability to adapt to ever-evolving production and consumption patterns, Retail & More JSC. contributes to the new Approach, concerning full customer access to consumer goods and essentials. This includes actively participating in ongoing changes in the food industry, such as sustainable practices, and healthy food choices to meet consumer needs. At Carrefour, we operate based on the needs of the consumer and a prerequisite for effective service is our customer-centric philosophy!
Carrefour Group
With a multi-format network of more than 14,000 stores in more than 40 countries, the Carrefour Group is one of the world leaders in food commerce. Carrefour achieved a turnover of 94.1 billion euros in 2023. Its network of integrated stores has more than 300,000 employees who contribute to making Carrefour the world leader in the food transition for all, by offering everyday quality food, accessible everywhere and at a reasonable price. Overall, more than 500,000 people work under the Carrefour brand worldwide.
For 60 years, Carrefour has been a pioneer in the large food retail business, continuously striving to make our products both affordable and accessible to everyone: creators of the hypermarket in 1963, Carrefour Brand products in 1976, the Reflets de France brand in 1996, and visionaries with the marketing in 1997 of the Carrefour Bio organic product range.
Carrefour in Bulgaria
Carrefour re-enters Bulgaria dynamically, with its focus on providing high-quality products and services that will be accessible to everyone through the continuously growing network of stores in the country. A total of 40 Carrefour Market and Carrefour Express stores are scheduled to operate in Bulgaria, by the end of the year 2024.
Carrefour’s philosophy in Bulgaria follows the global philosophy of the group, which is based on a new global transformation program of the way it procures food and delivers it to the consumer. Considering the important role, it can play in the supply of healthy, tasty, and at the same time environmentally friendly food, it is committed to the above, through the “Act for Food” action, which started in September 2018 and involves all the Carrefour Group operating countries.
Action "ACT FOR FOOD"
“Act for Food” is one of Carrefour’s most important global actions, with the purpose of providing everyone access to safe and high-quality products.
The commitments of the action are applied in each of the countries in which the Group operates.
More specifically, the main actions of “Act for Food” include:
• 100% local organic fresh produce under the Carrefour Bio brand.
• Removal of 100 controversial substances from the recipes of Carrefour products.
• Reducing or avoiding the use of pesticides.
• Non-use of antibiotics in animal livestock
• Wide variety of products from certified responsible fishing
• No genetically modified ingredients are used in private-label products.
• Development of products aimed at vegetarians.
• Strengthening of Organic Farming
• Promotion of seasonal vegetables.
• Reducing food waste.
• Reduction of packaging materials
Our strategy
“With Carrefour 2026, we are accelerating our transformation by committing ourselves to giving all our customers access to the best, building a cutting-edge group and consolidating our sustainable growth model.
This is a very ambitious plan, whose deployment we will steer through granular, quantified, operational and financial objectives, as well as societal ones. In short, Carrefour 2026 is a plan that creates value for all.”
Alexandre Bompard CEO Carrefour Group
Carrefour 2026
Carrefour’s mission is to provide its customers with high-quality services, products and food, accessible to all across all distribution channels.
Purpose : Food transition for all
Thanks to the expertise of its employees, to a responsible and multicultural approach, to its broad territorial presence and to its ability to adapt to production and consumption modes, Carrefour’s ambition is to be the leader in the “food transition for all”.
Model : Digital retail company
The strategy is based on the Carrefour Group’s unique and decisive assets, resulting from the profound transformation that has been underway since 2018. It is built on a “data-centric, digital first” approach with the ambition of becoming a world leader.
Its implementation will be underpinned by four key drivers:
- Acceleration of e-commerce
- Ramp-up of Data & Retail Media activities
- Digitalization of financial services
- Transformation, through digital, or traditional retail operations
Two pillars : Carrefour 2026
1. Committed to making the best accessible to all customers.
- A distinctive offer
- Unique omnichannel model
- Mobilize to fight climate change
- Digitization of traditional retail operations.
Carrefour is committed to making the best accessible to everyone by spearheading the food transition through its private labels.
It has also developed a unique model for diversifying its customers’ purchasing experience through different channels.
The company plans to use its power to promote a more sustainable form of consumption and so help tackle climate change.
2. Building a cutting-edge group.
- Simpler and better performing
- Unlocking full value from all assets
- More inclusive
Carrefour is keen to shore up its leadership position as a global retailer through a number of innovations:
- Making its structure leaner and more efficient through digitalisation
- Opening up to new businesses such as energy production and leveraging its property assets
- Creating a more inclusive and diverse environment in order to involve all stakeholders in its success
Strategy 2026
Carrefour, with its new Strategy “Carrefour 2026”, aims to accelerate its transformation amid an unprecedented macroeconomic, geopolitical, and climate-changing context. Carrefour, due to its strategic position, can tackle crises by strengthening its position, its “food for all” program, and its digital transformation. With its strategic program, it aims at better customer service by building on 2 main pillars:
1. High-quality products Affordable for everyone:
- Enhancement of Private Label products
- Supporting Sustainable Agriculture
- Promotional actions
- Committing suppliers to climate change
2. The creation of a Leading Group through innovation at an organizational, business, and social level:
- Digital transformation
- Adoption of Energy Policy
- Investments and increase in value of corporate property.
Basic Ways to Implement Transformation:
- Acceleration of e-commerce.
- Intensification of Data & Retail Media actions.
- Digitization of financial services.
- Digitization of traditional retail operations.
Increase productivity to strengthen the group’s network.
- Management cost reduction tactic to give consumers the most competitive prices possible.
- Multi-channel approach and making food available to everyone.
Creating an omnichannel benchmark.
- Carrefour’s aim to lead in online food shopping,
- Its priority for 2024 is the needs of customers, therefore also the development of solutions from specialized partners
Making healthy and quality food accessible to everyone.
- Strengthening Carrefour’s supply requirements by developing its Quality Lines and encouraging organic farming.
Would you like to become a Carrefour partner?
Fill in your details in the expression of interest form and we will contact you as soon as possible.
We would be happy to contact you!